RX’s premier travel exhibitions—World Travel Market (WTM), Arabian Travel Market (ATM), and IBTM World—are at the forefront of integrating influencer-driven strategies into the travel industry.

WTM London, which concluded last week, attracted a global audience of travel media, influencers, and content creators. A standout feature was the Travel Influencers’ Lunch, launched in 2023. This exclusive event hosted 145 influencers and 45 exhibitors, creating a collaborative environment for partnerships that drive brand visibility.