CHICAGO — Trade show and event marketers have been fully embracing the power of influencer marketing when it comes to their shows.

When talking with the 2024 Trade Show Executive Women to Watch about their predictions for the future, several of them mentioned an increase in influencer marketing, especially to connect with younger eventgoers.

Reinforcing the power of influencer marketing is a new report from RX: The Power of Influence, which is focused on the travel industry but sheds light into some interesting stats about influencer marketing and social media for the overall exhibitions industry to take note.