16 Dec 2024 | BarChart

International MICE Summit (IMS) opening day delivers transformation, 19 announcements to drive event industry growth in the Kingdom

BarChart: RIYADH, Saudi Arabia, Dec. 15, 2024 /CNW/ -- The inaugural International MICE Summit (IMS24) has delivered transformational change for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry, with 19 pivotal announcements on an action-packed opening day, bringing new leading exhibitions to Saudi Arabia.

Multi-billion and multi-million dollar global event companies such as RX Global, Messe Munich and Clarion announced new office openings in Saudi Arabia, to support the Kingdom's significant event growth plans over the coming decade.