LONDON — Data is revolutionizing trade show strategy, and RX is leading the charge by equipping exhibitors with powerful analytics and insights. Understanding the importance of data-driven decision-making, RX has introduced the Exhibitor Dashboard as part of its commitment to optimizing event outcomes.

“At RX, we constantly innovate to help drive great results from our events for all our customers. We want to help exhibitors get even more leads, so we are rolling out our visitor-led scanning tool Colleqt at more of our events in 2025,” said Gaby Appleton, Digital Director at RX. “We also want to put more analytics and insights into exhibitors’ hands so that they can decide which leads are most valuable and prioritize the right leads for follow-up.”