19 Mar 2025 | Trade Show Executive Magazine

TSE - Using AI for Trade Show Sales: How RX is Leveraging Technology for a Value-Based Selling Strategy

CHICAGO — RX, owned by global analytics and decision tools provider RELX, is positioned to benefit greatly from AI technology and advancements.

With some 12,000 technologists working under RELX, RX is able to effectively draw on expertise and existing tools to better serve their customers. For example, the company uses the LLM (Large Language Module) Console, developed by RELX colleagues at Lexis Nexis, for repetitive and time-consuming tasks. Since it runs in a protected and private environment, employees don’t have to worry about confidential company information being shared externally.