RX today announced the appointment of Alison Powell as its first global chief marketing officer (CMO). It is a newly created role.

Powell brings more than two decades of senior global marketing leadership experience across organisations including Elsevier, BP, AstraZeneca, and Kellogg’s, spanning both B2B and B2C environments. She joins RX from Elsevier Health, where she currently serves as chief marketing officer, leading a global organisation of more than 190 marketers across international markets.