We’re some way off sending our robot counterparts to events for us, which means as a sector, events and exhibitions are facing less of an existential threat from AI as some other parts of the media industry. Leaders at Terrapinn, Nineteen Group, Emap and RX Global share what opportunities they see in AI for events businesses, and where they’re experimenting.

At The Definitive AI Forum, held in London by Flashes & Flames and MediaVoices, there was a panel exploring the extent to which AI is a ‘golden opportunity’ for exhibitions and events organisers.

On the panel was Greg Hitchen, CEO of Terrapinn, Alison Jackson, Group MD of Nineteen Group, Robin Booth, Managing Director of Emap, and Robin Tapp, CIO of RX Global, moderated by Flashes & Flames’ Colin Morrison.