When RX piloted RX NOW at PGA Show 2026, more than half of show’s 34,000+ attendees used the browser-based platform to discover exhibitors, capture interactions, and personalize their experience—without downloading anything.  

Now the public company is scaling the AI-powered tool across 350 annual events, aiming to reduce friction in how attendees discover exhibitors, streamline follow-up, and personalize their on-site experience at trade shows.