About our Team
 

RX Global is a leading company dedicated to building year-round communities with shared passions and purpose, fostering continuous growth for businesses and individuals. Our expertise lies in organizing high-profile events, conferences, and exhibitions across various industries, uniting communities to learn, inspire, and conduct business.

RX is the world’s leading provider of travel industry events and digital platforms, where the community comes to connect, innovate, learn, and do business. Our global brands include WTM (World Travel Market) and (ILTM) International Luxury Travel Market. The ILTM Collection are the events that everyone in the luxury travel industry wants to be at. The industry’s most influential names become the talk of the town as they create exciting new itineraries, do business, and build lifelong bonds. Each event introduces an unrivaled selection of luxury travel brands to ILTM’s extensive network of hand-picked luxury travel advisors, through bespoke appointment programs and networking sessions. Alongside the global flagship events in Cannes and Asia Pacific, ILTM has other core local events inc, ILTM Latin America and ILTM North America.
 

About the Role
The Product Marketing Manager is instrumental in driving the growth and market penetration for ILTM Latin America and ILTM North America and PROUD Experiences. This role entails crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies.

This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. By participating in external events and communities, the Product Marketing Manager shall deepen their industry knowledge, identify trends, and understand our visitors' and exhibitors' needs in detail. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.

Furthermore, the position is responsible for brining the event to life and taking the industry knowledge and trends and making them live at the event. As well as, delivering on exhibitor and sponsor activations at the events.

The ILTM Collection are the events that everyone in the luxury travel industry wants to be at. The industry’s most influential names become the talk of the town as they create exciting new itineraries, do business, and build lifelong bonds. Each event introduces an unrivaled selection of luxury travel brands to ILTM’s extensive network of hand-picked luxury travel advisors, through bespoke appointment programs and networking sessions. ILTM Latin America and ILTM North America are regional solution events of the global ILTM Cannes.

 Key Individual Accountabilities

• Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
• Establish market size, penetration, and identify growth opportunities across key industries and segments.
• Propose and implement audience growth strategies.
• Manage relationships with associations, analysts, influencers, media, and industry bodies.
• Lead onsite at shows and represent our brand at external market/industry-specific events.
• Develop detailed visitor and exhibitor marketing plans and objectives.
• Align with the Sales team on enablement and ABM plans.
• Contribute to persona development for content and customer experiences.

Key Shared Accountabilities

• Collaborate on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
• Outline core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
• Budget planning and analysis
• Maintain ROI and performance reporting with the Campaign Manager
• Contribute to the event brand strategy with Portfolio Marketing Manager & Creative Manager.
• Participate in annualised portfolio planning and budgeting with ED
• Assist in portfolio PR planning
• Input into portfolio brand development